Luxury real estate agency in Bucharest

NOR Luxury Agency · €100M+ portfolio · 61% off-market · English-speaking consultants

How the Bucharest luxury market works

The best properties in Bucharest rarely reach the portals. Owners of high-value homes want discretion: no public viewings, no published prices, no interior photos circulating online. Transactions happen quietly, between qualified parties, and the role of a luxury agency is precisely access to this closed circuit.

For international buyers this matters twice over. Bucharest prices per square metre remain a fraction of Paris, London or Vienna, yet the top end of the market is invisible from abroad. Without local representation, what you see online is what the local market has already passed on.

NOR Luxury in numbers

Areas we cover

Central north: Primăverii, Herăstrău, Aviatorilor, Kiseleff, Dorobanți and Floreasca. Ample apartments, penthouses and interwar or contemporary villas at the most sought-after addresses in the city. Prices per square metre range from €4,000 to €8,000.

The northern residential belt: Iancu Nicolae, Pipera, Băneasa and Snagov. New villas with pools, gated communities and lakefront properties, minutes from the international schools (AISB, British School of Bucharest, Cambridge School, Mark Twain). This is where most expat families with children settle. New premium villas range from €1,500,000 to €2,500,000; lakefront villas in Snagov with private pontoon sit in the same range with land plots of 1,000 to 3,000 sqm.

Services for international buyers

Qualification call, a curated shortlist of 3 to 5 properties matched to your brief (most of them unlisted), private viewings, negotiation and full assistance through the legal process to the final deed. Romania allows EU citizens to buy freely, including land; non-EU citizens buy buildings directly and land through a Romanian company, a structure we help set up with our legal partners. The typical transaction takes 30 to 60 days from pre-contract to closing.

Services for owners

Discreet off-market sale or premium public listing: professional photography and film, dedicated presentation materials and exposure to a qualified buyer base. You choose the level of exposure; we bring the demand.

Frequently asked questions

How much does a luxury apartment cost in Bucharest in 2026?

Premium apartments start around €400,000 to €500,000 in Floreasca or Dorobanți and exceed €1,500,000 for penthouses in Primăverii or Herăstrău. Prices per square metre in top areas range between €4,000 and €8,000, still well below comparable capitals in Western Europe.

How much does a luxury villa cost in Bucharest?

New premium villas in the northern residential area (Iancu Nicolae, Pipera) range from €1,500,000 to €2,500,000. In Primăverii, Herăstrău or Kiseleff, villas start around €1,800,000 and can exceed €5,000,000. Lakefront villas in Snagov with private pontoon range from €1,500,000 to €2,500,000.

Can foreigners buy property in Romania?

Yes. EU citizens buy under the same conditions as Romanians, including land. Non-EU citizens can buy apartments and buildings directly; land is typically acquired through a Romanian-registered company. The purchase process takes 30 to 60 days from pre-contract to final deed.

What does off-market mean in Bucharest luxury real estate?

Off-market properties are not listed on portals or public websites because owners want discretion. At NOR Luxury, 61% of the portfolio is off-market. Access is granted after a qualification call and, for certain properties, a non-disclosure agreement.

What fee does a luxury real estate agency charge in Bucharest?

NOR Luxury charges a transparent 3% fee plus VAT on the transaction value, paid only when the transaction closes. There are no viewing fees, listing fees or hidden costs. Initial consultation for buyers is free.

Which are the best areas of Bucharest for luxury properties?

Primăverii is the most exclusive address, followed by Herăstrău for lakeside living, Aviatorilor and Kiseleff for diplomatic villas, Dorobanți and Floreasca for urban apartments. For new villas with pools, expats favour the northern area: Iancu Nicolae and Pipera, close to the international schools (AISB, British School, Cambridge, Mark Twain).

What VAT applies to new properties in Romania in 2026?

The standard VAT rate is 21%. New-build prices are usually displayed plus VAT. A transitional 9% rate for a single home, limited to pre-contracts signed by 31 July 2025, was extended to 30 September 2026.

How long does it take to find a luxury property in Bucharest?

With a specialised agency, typically 2 to 6 weeks from the qualification call to a final shortlist of 3 to 5 properties, most of them not publicly listed. For very specific briefs, agencies also approach owners directly outside their own portfolio.